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茶與禮的時代新演繹—采采食茶文化
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        源自南中國的茶品，不啻是漢民族的淵源濫觴，因為澄色如金的水相，溶化整個亞洲，甚至西方社會，而歐洲人更標誌著地位與品味，然而在精緻文化縮影的台灣，始終無法定位出一個屬於自己的品牌，代表在國際舞台上。

        堅持演繹新中國時尚的夏姿•陳，設計總監暨品牌靈魂人物—陳彩霞，屹立於時裝舞台四十五年的翹楚，孕釀七百多天取名自詩經「采采」食茶文化的日子，繁茂的樣貌與盛心的跨界，希望在漢美學的天空下偶遇一場春雨。
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        「采采」二字語出詩經《周南．芣苡》中「采采芣苡，薄言襭之」，有華美繁盛之意，用以形容中華文化的豐碩壯美，而另一方面也代表禮采，引源茶與禮之於漢文化密不可分的關係。采采食茶文化的LOGO是將茶園綠階綿延的意像揉合進水月的波潾律動，將古典詩詞的意境巧妙的以幾筆線條俐落呈現，予人茶埂間坐看一灣采采流水的浪漫意境。
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        墨於天然的健康概念，嚴選十六種中外特色風尚茶品，讓消費者可以自在享受品茗的適意，在沖茶技巧上也以西為中用的便捷，控制茶量、水候以及時間拿捏，佐以「采采」量身訂製之茶具，天地為師的渾圓與實平構型宋代五大名窯的器宇，一場東西茶文化的交通，「采采」洄流著歷史的容光，在絲竹聲外自成一曲山水清音。
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